Smart Brief Builder

Brief your project in minutes

Start with your details, choose topics to dig into, and we’ll ask focused questions — then send a structured brief to the Vertex team.

Step 1 of 8

About you

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This field is for validation purposes and should be left unchanged.

Start with the basics so we know who to speak to. Rough answers are fine — you can refine later.

Email(Required)

Your name(Required)

Company name(Required)

Phone number

Preferred contact method(Required)

Phone

Either is fine

Who else is involved in the project from your side?

Optional — helpful if decisions involve more than one person.

Tell us what you are planning and the key event details. If dates are not confirmed yet, say so.

What are you planning?(Required)

Exhibition stand

Conference or corporate event

Branded environment

Product launch / roadshow

Hospitality area

Not sure yet

Is this project for a public exhibition, a private event, or an internal company event?(Required)

Public exhibition / trade show

Private corporate event

Internal company event

Not sure

Is this a new project or a repeat / updated version of something you have done before?(Required)

New project

Repeat of a previous stand / event

Updated version of a previous stand / event

Not sure

What is the name of the event?(Required)

Where is the event taking place?(Required)

What are the event open dates?

Approximate dates are fine.

Do you know the build-up dates?

Yes

Not yet

If yes, please add the build-up dates / times.

Do you know the breakdown date and time?

Yes

Not yet

If yes, please add the breakdown date / time.

Stand size and type help us understand what is realistic for the space and budget.

Have you already booked your stand space or event area?(Required)

Yes

In progress

Not sure

Do you have an exhibitor manual, floorplan or organiser information you can share?

Yes

Not yet

We can send later

What size is your stand or event space?

Width × depth or total sqm — whichever you know.

Do you know the stand type?

Inline / open front

Corner

Peninsula

Island

Shell scheme

Space only

Not sure

Is the stand open on more than one side?

One open side

Two open sides

Three open sides

Four open sides / island

Not sure

Do you know your stand number or location in the hall?

Are there any height restrictions you are aware of?

Yes

Not sure

If yes, please describe any restrictions.

Are there any venue or organiser restrictions we should know about?

This helps us pitch the conversation at the right level — from first ideas through to comparing suppliers.

Where are you in the planning process?(Required)

Just starting

Stand space booked but no design yet

We have a rough idea

We have a clear brief

We already have visuals / drawings

We are replacing another supplier

We are comparing options

Have you exhibited at this event before?

Yes

Not sure

If yes, what worked well last time?

What would you change this time?

Do you have previous stand photos, visuals or drawings you can share?

Yes

We can send later

What does success look like? Pick everything that applies — then tell us the one main objective.

What are you mainly trying to achieve from this event?(Required)

Brand awareness

Lead generation

Product showcase

Product demonstrations

Meetings with existing clients

Meetings with prospects

Launching something new

Hospitality

Networking

Recruitment

Partner / distributor engagement

Internal communication

Sponsor presence

Not sure yet

Other

If you had to choose one main objective, what would it be?(Required)

Brand awareness

Lead generation

Product showcase

Meetings

Product launch

Hospitality

Internal / partner engagement

Not sure yet

Other

What would make this event feel successful for your team?

Who are you trying to attract?

Existing clients

New prospects

Distributors / partners

Senior decision-makers

Technical buyers

Consumers

Internal staff

Press / media

Investors

Not sure

Other

How do you expect visitors to engage with the stand or space?

Walk-on conversations

Pre-booked meetings

Product demos

Presentations

Hospitality

Short interactions

Longer consultations

A mix of the above

Not sure

How long do you expect visitors to spend on the stand?

Quick stop

5-10 minutes

10-30 minutes

Longer meetings

Not sure

How busy do you expect the stand to be?

Light footfall

Moderate footfall

High footfall

Busy at peak times only

Not sure

Help us understand the feel and brand direction — even if you are not sure yet.

What sort of stand feel are you aiming for?

Clean and branded

Open and approachable

Meeting-focused

Product-led

Feature-led

Premium and polished

Practical and efficient

Hospitality-led

Bold and high-impact

Not sure - we need guidance

Which words describe how the stand should feel?

Professional

Friendly

Premium

Technical

Innovative

Sustainable

Warm

Simple

High-energy

Calm

Confident

Practical

Product-focused

Are there any words that describe what it should not feel like?

Have you seen any stands or event spaces you like?

Yes

We can send references later

If yes, please share links, images or describe what you liked.

Do you have brand guidelines?

Yes

Not sure

We can provide later

Who will provide final artwork?

Internal marketing team

External design agency

We need help

Not sure yet

Do you already know the main message for the stand?

Yes

In progress

If yes, what is the main message visitors should understand?

Are there specific products, services or campaigns that need to be promoted?

Do you need support turning your brand into stand graphics?

Yes

Maybe

Not sure

Areas, meetings, products and hospitality — tick what you think you need. We will refine this together.

What areas do you think the stand needs?

Reception / welcome point

Open conversation area

Meeting table

Private meeting room

Semi-private meeting area

Product display

Demonstration area

Presentation area

Hospitality / drinks

Bar or serving counter

Storage

Cloakroom / staff area

AV / screen area

Interactive area

Literature / brochure display

Charging point

Not sure - we need guidance

Other

Which areas are essential?

Which areas would be nice to have if space allows?

Meetings

Will you need meeting space?

Yes

Maybe

Not sure

Will meetings be pre-booked, walk-on, or both?

Mostly pre-booked

Mostly walk-on

Both

Not sure

How many meeting spaces do you think you need?

Not sure

How many people should each meeting space seat?

Not sure

Do meetings need to be private or semi-private?

Open meeting area is fine

Semi-private preferred

Fully private required

Not sure

Will meetings involve screens, laptops or presentations?

Yes

Maybe

Products & displays

Will you be bringing products, samples or equipment to the stand?

Yes

Not sure yet

If yes, what will you be bringing?

How many products or samples need to be displayed?

Are the products small, medium, large or heavy?

Small handheld items

Medium display items

Large products

Heavy equipment

Mixed

Not sure

Do any products need power?

Yes

Not sure

Do any products need water, compressed air, extraction or specialist services?

Yes

Not sure

Do products need to be secured or locked away outside show hours?

Yes

Not sure

Will products be delivered by you, courier, or Vertex?

Client will bring

Courier delivery

Vertex to collect / transport

Not sure

Screens & AV

Do you need screens or AV on the stand?

Yes

Maybe

What do you need screens for?

Brand video

Product demo

Presentation

Interactive content

Live data / dashboard

Lead capture

Not sure

Other

How many screens do you think you need?

Not sure

Do you already have screen content?

Yes

In progress

Need help

Are you interested in simple digital add-ons?

Lead capture form

Touchscreen interaction

QR code journey

Tablet sign-up

Simple product selector

Not sure

Do you need help capturing data on the stand?

Yes

Maybe

Hospitality & storage

Will you be offering hospitality on the stand?

Tea / coffee

Soft drinks

Alcohol

Snacks

Full bar

None

Not sure

Do you need a serving counter or bar area?

Yes

Maybe

Do you need refrigeration?

Yes

Not sure

Do you need water or waste services?

Yes

Not sure

Do you need seating for visitors?

Yes

Maybe

Do you need storage on the stand?

Yes

Not sure

What needs to be stored?

Staff bags / coats

Literature

Giveaways

Product samples

Packaging

Equipment

Hospitality stock

Cleaning items

Personal items

Not sure

How much storage do you think you need?

Small cupboard

Medium store

Large store

Not sure

Does storage need to be lockable?

Yes

Not sure

Team on the stand

How many people will usually be working on the stand at one time?

1-2

3-4

5-6

7-10

10+

Not sure

Will your team need somewhere to sit or work?

Yes

Maybe

Will staff need a private area for belongings or breaks?

Yes

Maybe

Will staff be doing live demos or presentations?

Yes

Maybe

Almost done — services, logistics, timeline and anything else we should know.

Power & venue services

Do you expect to need power on the stand?

Yes

Not sure

What might need power?

Screens

Laptops

Tablets

Product demos

Lighting

Fridge

Coffee machine

Chargers

Machinery / equipment

Other

Not sure

Do you need Vertex to help coordinate venue services?

Yes

Not sure yet

Do you expect to need any of the following venue services?

Mains power

Rigging

Internet

Water and waste

Lifting / forklift

Compressed air

Cleaning

None

Not sure

Furniture & branding

Do you need furniture on the stand?

Yes

Maybe

What furniture might you need?

Reception counter

Poseur table

Meeting table

Chairs

Lounge seating

Bar stools

Display units

Literature stand

Storage units

Not sure

Do you have a preferred furniture style?

Simple and practical

Premium

Relaxed / lounge

Meeting room style

Modern and clean

Not sure

Which areas are likely to need branding or graphics?

Back wall

Side walls

Counters

Product plinths

Floor

Hanging banner

Lightbox

Meeting room walls

Freestanding signage

Not sure

Do you want the stand to be heavily branded or more restrained?

Strong branding throughout

Clean and minimal branding

Product-led branding

Campaign-led branding

Not sure

Do you need any printed items beyond the stand itself?

Brochures

Flyers

Posters

Giveaways

Business cards

Not sure

Logistics & reuse

Will anything need collecting from your office before the event?

Yes

Not sure

Will you need items returned after the event?

Yes

Not sure

Are there client-owned items that need to be integrated into the stand?

Yes

Not sure

If yes, please describe the items.

Will your team be bringing anything to site themselves?

Yes

Not sure

Are there any delivery deadlines or restrictions we should know about?

Are you interested in reusing parts of the stand after the event?

Yes

Maybe

Not sure

Would you like to store graphics, custom items or products after the show?

Yes

Maybe

Not sure

Do you have any sustainability requirements or reporting needs?

Yes

Not sure

Would you like advice on what can be reused, recycled or repurposed after the event?

Yes

Maybe

Programme & timeline

Is this a one-off event, or part of a wider exhibition or event programme?

One-off event

We may return next year

We have multiple shows planned

Not sure yet

Are you likely to attend the same show again next year?

Yes

Not sure

Are there any other shows or events you are already considering?

Would you like us to consider a design approach that could be reused or adapted across future events?

Yes

Maybe

Not sure

Would it help to discuss a multi-show plan once the first project is scoped?

Yes

Maybe

When do you need an initial proposal or concept by?

When do you need to make a decision?

Who will be involved in approving the stand?

Marketing team

Managing director / board

Procurement

Sales team

Brand team

External agency

Not sure

Do you need a proposal document to present internally?

Yes

Maybe

Are there any internal approval deadlines we should know about?

Success & budget

Will you be measuring the success of the event?

Yes

Not sure

How will you measure success?

Leads captured

Meetings held

Sales pipeline created

Product demos completed

Visitor numbers

Brand visibility

Social media / content

Internal feedback

Other

Do you have an overall event budget in mind?

Yes

Not sure yet

If yes, what is the approximate total budget for the event?

Anything else

Is there anything specific you already know you want included?

Is there anything you definitely do not want?

Are there any concerns you have about the project?

What would make the process easier for you?

Is there anything else Vertex should know before we prepare the brief?