Toy Story 5

A large-scale brand activation delivered for Toy Story 5 at Westfield London. The space was created as an interactive, family-focused experience, using colourful scenic elements, playful graphics and themed activity zones to bring the launch environment to life.

Vertex supported the project through manufacture, modification of existing assets, transport, build, breakdown and storage. The installation involved challenging venue conditions and overnight working, with the team completing the build quickly and carefully within the available access window.